I was talking to myself about my upcoming Prius purchase. (Yes, I do that a lot. But not when the men in white coats are looking.) And two thoughts were running through my head:
- The energy savings between this and my existing Corolla are not cost effective, so I’m really just doing this because the car is geeky-cool and sends a message
- I’m going to have to get another Macintosh bumper sticker for the new car
And it suddenly hit me: The Prius is the Macintosh of cars. It’s geeky-cool, it has features that others are starting to copy, it does things just a little differently than most of the cars out there, and it’s more expensive than other cars in its class.
Well, that explains a lot.